Freelance: ShopAmex Digital Catalogues

At Ekaria LLP, I helped produce seasonal digital catalogues (Back to School and Holiday) for ShopAmex.com, promoted site-wide to American Express Membership Rewards® members.

The catalogues were design in Adobe InDesign and published for web using 3D Issue Flipbooks. Each product was clickable and embedded with URL tracking to support sales analytics. 

Merchants paid for featured placements and supplied some creative assets; the remaining space was curated with popular products, complementary lifestyle imagery, and promotional messaging. The marketing team monitored inventory daily and swapped out unavailable products to ensure a seamless customer experience.

Each page featured a Shop All Products button linking to an accessible landing page, where items were grouped in product carousels for easier navigation.

These catalogues were produced under tight timelines and adapted for a variety of devices, requiring careful coordination across teams and platforms.

 

Holiday 2023 (32 pages) 

Holiday Catalog 2023 landing page

 Holiday Catalog interior spread p2-3

Holiday Catalog interior spread p4-5

Holiday interior layout 1

 

 Holiday Catalog interior spread fashion

 

Holiday interior layout 2

 

Holiday back cover

 

 

Back to School 2023 (26 pages)

Back to School front cover

Back to School interior layout 1

Back to School interior layout 2

Back to School interior layout 3

Back to School interior layout 4

Back to School interior layout 5

Back to School back cover

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