Freelance: ShopAmex.com

Ekaria LLP managed ShopAmex.com, a large-scale U.S. e-commerce platform that allowed over 10 million Membership Rewards® Card Members to redeem points for brand-name products from hundreds of leading merchants, including Apple, Best Buy, Sephora and Saks..

As part of the marketing team, I supported the design and execution of promotional campaigns across the site. This included:

• Formatting merchant-supplied creative for store and brand landing pages
• Sourcing imagery, writing copy, and building themed product lists for seasonal campaigns
• Ensuring all visual assets met brand guidelines and rendered responsively across desktop, tablet, and mobile breakpoints
• Managing design variations for homepages and banners, each with specific functionality and layout constraints 

This work required exceptional attention to detail, fast adaptation to evolving promotions, and precise collaboration with internal teams and external partners.

Note: ShopAmex.com was decommissioned on June 12, 2024 and is no longer accessible to the public.

 

 

 

Homepage:

 

Top menu banner:

 

Global search interweave banner:

 

Campaign landing page (themed list of products):

 

Promotion landing page for brand-wide sale: